INSIGHTS BACKED BY REAL CAMPAIGN DATA
The 2025 State of Promotion Report
Trends, Data & Insights for TV, Audio & Multimedia Brands
Explore what’s working in promotional marketing today, from campaign mechanics and incentive value to regional performance and redemption behaviour.
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This report shows how leading brands plan and run
high-performing promotions. You’ll get:
✅ Real campaign data from TV, Audio & Multimedia sectors
📊 Trends in cashback, free gifts, and incentive values
📍 Regional insights and spend thresholds
📦 Redemption & purchase behaviours
💡 Actionable takeaways to plan smarter
This Report Was Created by Benamic
Why Trust Our Insights?
At Benamic, we don’t just analyse promotions, we run them. Built on Real Results:
4,100+
Promotions
165+
Countries
6M+
Claims Processed
€310M+
Funds Distributed
💡 STREAMLINE YOUR CAMPAIGN STRATEGY
Why Read the 2025 State of Promotion Report?
Our sales promotion planning template is the ideal tool for marketing professionals when planning their promotional campaigns.
Understand What Drives Results
Real campaign data on cashback, bundles, gifts, and other tactics used by top brands.
Benchmark Your Incentives
See what incentive ranges are most used — and how to choose the right value for your audience.
Improve Campaign ROI
From redemption methods to eligibility thresholds, get practical tips for smarter execution.
Plan with Confidence
Backed by 4,100+ campaigns in 165+ countries, this report reflects what actually performs in the field.
Driving Real Results for Leading Brands Worldwide
“Benamic has proven themselves as extremely proficient at running differing promotional mechanics.”
Head of Trade Marketing
Promotion Case Study
Average Daily Claim Submission
+74%
Microsite Conversion Rate
+45%
Promotional Campaign Type
BRANDED PREPAID CARDS CASHBACK CHARITY INTEGRATION
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